Top-Rated New Credit Union Products/Services

Credit Unions surveyed their members to rate member interest level (“Very Interested”, “Somewhat Interested” or “Not Interested”) in specific new products and services. The products/services that received the highest percentage of responses as “Very Interested” were:

  1. Account Alerts via Text Message or E-mail
  2. Mobile Check Deposit
  3. Visa Credit/Debit Rewards
  4. Low Interest Credit Card Balance Transfer
  5. P2P

Knowledge is power. Knowing how you can provide specific, targeted, and relevant services to your members in a unique, and distinctly better, way is what successful marketing is based on. This is “expert power” at its apex. It keeps you a step ahead. Also, there are the dangers of not knowing… Introducing products after the opportunity has passed… Not taking action… Not keeping up with the competition… Focusing on the wrong factors or drivers.

Most Credit Unions that have consistently surveyed their members have found that their members’ needs and expectations have changed significantly over the past two years. Are you responding with products or services that meet these needs?

For a full listing of the top 10 highest rated products/services along with the 10 products and services that received the lowest ratings, contact Member Research.